As an avid reader and book fan, I can usually be found at a book store browsing the entertainment/business section. I’m a fan of ‘how-to,’ ‘everything they didn’t teach you in school’, and similar types of titles.
Before I start, I met Dave House a few years ago at a Bumsquad DJz retreat during an Interscope records event. We had spoken a few times on the phone and internet prior to that day, but had never actually met the guy in person. Since then, I have subscribed to Dave House’s blog and newsletter and have made it a point to open up and read each morning. He focuses on the entertainment business, music chart stats, and music life in general. In a nutshell, to me, he is like the music industry’s version of a day trader on Wall Street. His music forecasts are on point.
If you had to buy one book to read about the music industry, his book – Street Rules In The Office should be the one. I only wish I had this book when I was starting my music career/hobby during the late 90s.
Here is an excerpt…
Foreword, Introduction, & Mixshow Power Summit: Puerto Rico The foreword is words from the author, Dave House, which gives the reader a brief synopsis of the book. The Introduction of the book gives the reader Dave House’s career timeline in which the book was written when he started working at a major record label in 2002 until 2004, before being promoted. The Mixshow Power Summit: Puerto Rico chapter reflects on the experience Dave House had while at a Music Industry convention. The experience in Puerto Rico covers the majority of the Rules in which the book is centered around.
RULE 1: Associate Yourself, With Something Greater than Yourself
This Rule discusses strategies on why it is important to be mentored, affiliated, or associated with a respectable entity when starting a career in the music business. The Rule also goes in depth about accredited academic institutions and how using the status as an enrolled student can be leverage in starting your career.
RULE 2: Represent, Represent
This Rule discusses the importance of how your performance in office should measure up to the standards of the person who is mentoring you. This Rule relates to the first chapter by giving detail on how your representation is a reflection of the person who has hired you.
RULE 3: Assume Nothing, Cover Your Ass
This Rule is self-explanatory. You will understand the importance of keeping a tight circle of trust in the industry and understand the importance of follow-up and paying strict attention to detail.
RULE 4: Balance What’s in Front of You & What’s Around You
This Rule enables you to define what is truly your professional purpose in the business and recognizing what is really important for business in terms of social networking, or socializing.
RULE 5: Chase the Industry Until You Dictate the Industry
The Rule explains the importance of multi-tasking in effort to establish your own platform to expand your brand beyond your current job description.
Rule 6: Work Hard Get Sick Get Replaced Get Forgotten
This Rule explains the importance of being conscious of your health and well being when working in this demanding business, which takes up a lot of time that may not reflect in your pay. The importance of balancing family time with a demanding work schedule is mentioned ineffort to promote mental stability.
RULE 7: Create Your Own Job
The Rule discusses how you should take advantage of creating income revenue outside of your work. It is important to create a platform for your career that isn’t dependable upon a corporation where jobs are easily expendable. Create your own job to provide insurance for your career.
Rule 8: Challenge Yourself, Don’t Be Simple
This Rule encourages you on how to tap into your fullest potential when creating ideas and concepts for yourself instead of settling for ideas that is too simple, predictable, and generic.
Rule 9: Grow & Mentor Others
This Rule explains the importance of mentoring new prospects after you have mastered a certain level of your craft. This Rule compares the public school grading system with a suggested advancement strategy that uses the tool of mentoring others as a measurement for growth.